Once an unusual and not especially effective rarity, touchscreen devices are now everywhere, with many people owing at least a smart phone, if not a tablet to boot. It’s therefore no surprise that laptop and PC manufacturers have caught on, and have begun offering touchscreen functionality on their devices too.
With that said, is it really worth it? It sounds like a great idea, but in practice, it’s not as worthwhile as you think. Machines with touchscreen functionality are a lot more expensive, so if you’re buying to a budget, you’re going to be compromising quite significantly on specification to get the touchscreen.
That would be worth it if it’s indispensable, but in fact, it ends up being rarely used. That’s largely down to why you’re using the device. We tend to browse the internet on our phones or tablets, which don’t have an attached keyboard or mouse, and you’ll continue to do so.
When using a laptop, you’ll find it’s with a more productive intent in mind, e.g. design or writing. For both, you’ll barely used the touchscreen functionality other than to hit dialogue buttons; design is cumbersome with a touchscreen, and still much more readily completed with other devices, and when it comes to typing it’s plain unnecessary – the tactility of a keyboard makes it much easier to touch-type.
There are hundreds of smartphones available, with a few more prominent brands but plenty of cheaper options to choose from. Two particular brands, considered the leaders in the smart phone industry, are often compared to one another in the media and social media users often joke about their ‘rivals’. However, while it is easy to be influenced by the opinions of others, it is important to research thoroughly before choosing a smartphone to ensure it fits your lifestyle and needs.
While the smaller manufacturers tend to use the same technology for the software side of the devices, the bigger competitors often use their own software and this can cause issues for some users. Swapping from one brand to another when upgrading can cause issues with transferring data from the old phone to the new, while apps may also be different and the user data incompatible with the new phone.
Ultimately, you should look at what the tech has to offer before looking at the brand name. Even as adults it is easy to succumb to peer pressure, but it is little use if you find your new device does not do what you need it to do as a result. If you use your camera a lot, check out the camera specs; if you rely on a certain app for work make sure it is compatible with the phone you are interested in. Once you have made your purchase, it is likely too late to change your mind!
Once you have a new website built, it is essential you keep on updating it to make the most of it. Technology doesn’t stand still and nor should your website. There are always improvements and changes you can make.
The most important thing to do is to use analytics and monitoring tools. This will show you where your website is working – if you are achieving sales and traffic. It will also, therefore, show you where it is not working. You can use heat maps to see how people are navigating your website and how they are using it. This shows where there is activity and where people are landing.
You should also use analytics to monitor traffic and sales. If you have a high bounce rate, you know you need to do something to make your website more appealing. Monitor statistics like traffic, conversions and acquisitions to gain a full understanding of user behaviour.
AMP stands for accelerated mobile pages and PWA stands for progressive web app. Both technologies are designed to improve user experience when browsing the internet using a mobile phone, something that is now more important than ever.
AMP is a technology developed by Google. It was primarily initiated in order to make loading times shorter on pages, boosting user experience. It will only load what is actually needed for the requested page, which is how it improves speed so dramatically. AMP pages can load up to 4 times faster than RWD.
PWA helps people shop more easily online using mobile devices. It provides customers with an unrivalled shopping platform that can offer look ups, a loadable shopping cart and a swift and reliable checkout process. PWA makes all this possible whilst using a mobile phone, revolutionising the mobile shopping experience. Mobile search is now so important, this cannot be ignored by retailers.
Many types of technology are used to access the internet in our modern world. Whether we are browsing the internet on our mobile phones or using it on our desktop computers to carry out our work, websites and technology have an important function in our everyday lives. This makes it more important than ever for website to be easily accessible and simple to use for everybody.
When a website is designed well, it shouldn’t make any difference what device you use to access it. The website should use a responsive design so that it will adapt to any device. Phones, tablets and computers should all show you a usable website that is easy for you to navigate. This is all tied into user experience, making sure anybody can access a website easily and use it to its full potential. When websites are designed well, the technology behind them should allow for a great user experience.