Once you have a new website built, it is essential you keep on updating it to make the most of it. Technology doesn’t stand still and nor should your website. There are always improvements and changes you can make.
The most important thing to do is to use analytics and monitoring tools. This will show you where your website is working – if you are achieving sales and traffic. It will also, therefore, show you where it is not working. You can use heat maps to see how people are navigating your website and how they are using it. This shows where there is activity and where people are landing.
You should also use analytics to monitor traffic and sales. If you have a high bounce rate, you know you need to do something to make your website more appealing. Monitor statistics like traffic, conversions and acquisitions to gain a full understanding of user behaviour.