Sony To Provide Refunds Following ‘Misleading’ Ads

Electronics giant Sony has been told that it will need to provide consumer refunds thanks to ‘misleading’ advertisements for its PlayStation Vita in the US.

FTC targeted a particular advert which claimed that PS Vita users could PS3 games at any time and then continue where they left off on the PS Vita. FTC said;

“This feature, however, was only available for a few PS3 games, and the pause-and-save capability described in the ads varied significantly from game to game. As we enter the year’s biggest shopping period, companies need to be reminded that if they make product promises to consumers – as Sony did with the ‘game changing’ features of its PS Vita – they must deliver on those pledges. The FTC will not hesitate to act on behalf of consumers when companies or advertisers make false product claims.”

Sony will now have to provide consumers who purchase the PS Vita before June 1st 2012, a $25 cash/credit refund or a $50 merchandise voucher.