Mobile Websites – What is AMP and PWA?

AMP stands for accelerated mobile pages and PWA stands for progressive web app. Both technologies are designed to improve user experience when browsing the internet using a mobile phone, something that is now more important than ever.

AMP is a technology developed by Google. It was primarily initiated in order to make loading times shorter on pages, boosting user experience. It will only load what is actually needed for the requested page, which is how it improves speed so dramatically. AMP pages can load up to 4 times faster than RWD.

PWA helps people shop more easily online using mobile devices. It provides customers with an unrivalled shopping platform that can offer look ups, a loadable shopping cart and a swift and reliable checkout process. PWA makes all this possible whilst using a mobile phone, revolutionising the mobile shopping experience. Mobile search is now so important, this cannot be ignored by retailers.